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We Combine Fashion and Function. DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over 25 years of experience with technical brands, and DUER was born. Since then, DUER clothes aim at professional athletes, commuters, and every adventurer in-between. DUER believes that to have the freedom to get on with all the good stuff, you need to feel comfortable in what you are wearing, how you look and what you can do in the clothes you wear.